Where Your Users Come From Is a Valuation Input
Eric OwensPublished on: 11/09/2026
Buyers are not only pricing your app's revenue, they are pricing the acquisition engine that produces it. What organic, paid and cohort data do to the offer you get.
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Brokering Internet businesses since 2006
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Eric Owens
What Buyers Are Paying For in the App Market, and What They Are Passing On
Eric OwensPublished on: 09/09/2026
The app market that sets the price for a bootstrapped subscription app or a mid-sized ad-supported utility has a consistent shape. Certain things get paid up for, certain things get discounted well past what founders expect, and the reasons are durable. Here is that shape from the sell-side of the table.
The App That Had Never Been Through a Renewal: A Deal Lesson
Eric OwensPublished on: 07/09/2026
A composite from the sell-side table: a subscription app with strong revenue, most of it on annual plans that had not yet come up for renewal, two very different offers, and the six months of unglamorous work that turned an unknown into a number a buyer would pay cash for.
Before You Talk to a Buyer: The App Founder's Pre-Sale Checklist
Eric OwensPublished on: 04/09/2026
Most app founders start preparing for a sale the day a buyer emails. Here is the list to have finished before that first conversation, in the order diligence will ask for it: money, data, ownership, dependencies, and the story.