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Eric OwensWhen an app offer comes in low, it usually is not that the buyer misses the value - it is that they are pricing what could go wrong after you hand over the keys. Every discount reflects a specific fear: founder dependency, platform risk, unrepeatable growth, or numbers they cannot verify.
Eric OwensLegal readiness removes reasons to hesitate. Buyer-ready numbers give a buyer reasons to pay: store payout reconciliation, a standalone P&L, MRR that ties to cash, and cohort history.
Eric OwensBuyers are not only pricing your app's revenue, they are pricing the acquisition engine that produces it. What organic, paid and cohort data do to the offer you get.
Eric OwensThe app market that sets the price for a bootstrapped subscription app or a mid-sized ad-supported utility has a consistent shape. Certain things get paid up for, certain things get discounted well past what founders expect, and the reasons are durable. Here is that shape from the sell-side of the table.